Toby Tiger was founded in 1998 by award-winning designer Zoe Mellor. We are a family-run, ethical and independent baby and children's clothing company. Our sustainable and GOTS-certified clothing is immediately recognisable by the bright rainbow colour palette, the fun and friendly appliqués and the timeless designs that have been worn with enthusiasm by babies, children and parents for over 24 years. We offer a wide range of sustainable baby clothes, such as long and short-sleeved T-shirts , pretty twirl and pinafore dresses , comfortable dungarees in short and long, organic baby trousers and shorts , cuddly fleece sweatshirts and sweaters.

Toby Tiger clothing is also GOTS certified , which is a badge of honour for us. In short, it means that we - and you - can be confident that our cotton suppliers and clothing manufacturers only use the best practices for environmental, social and ethical standards.

Factories are audited to ensure workers have a safe and clean environment and are paid a fair, living wage. Factories must also report how much water and energy they use to produce their cotton, while GOTS sets targets and practices to help reduce impact.

All in all, happy workers make our happy clothes, which makes the environment a lot happier too. That puts a smile on our faces and of course on the faces of the little ones who wear them.