organic love

Save the planet, choose organic

So what’s all the fuss about organic cotton?

Quite simply, it is better for our children, our workers and our planet - and here's why:

It's naturally soft. There's a reason organic cotton is so soft. It doesn't contain all the harsh chemicals and dyes used in the processing of standard cotton that destroy fibers and damage the fabric.

Safe and healthy. Organic cotton growers and clothing manufacturers are not exposed to harsh chemicals and dyes, which is much safer for them (phew!) - and it's much better for the environment too. Only natural methods of pest control are used, which helps keep the soil fertile, the water clean, and our air unpolluted.

It is super skin-friendly. Organic cotton is comfortable and super soft for even the most delicate skin thanks to the absence of harmful chemicals. This means it is perfect for babies and children - and is less likely to trigger allergies and skin conditions such as eczema.

You can enjoy your clothes for longer. Because organic clothing hasn't been processed like regular clothing, it lasts much longer and washes well - even at 30 degrees - so it can be worn again and again. Then you can pass it on to friends or pass it on through generations as your child grows up a size!

We go the extra organic mile.

Toby Tiger's clothing is GOTS certified, a distinction for us. In short, this means that we - and you - can be very confident that our cotton suppliers and clothing manufacturers only use the best practices for environmental, social and ethical standards.

Factories are audited to ensure workers work in a safe and clean environment and are paid a fair, living wage. Factories must also demonstrate how much water and energy they use to produce their cotton, while GOTS sets targets and practices to reduce exposure.

All in all, happy workers make our comfortable clothes, which makes the environment a lot happier too. That puts a smile on our faces and of course on the faces of the children who wear them!

What are organic fibers?

Today's sustainability challenges and the fashion and textile industry's contribution to these challenges require a collective rethinking of textile production and consumption. Organic fibres play an important role in creating a sustainable sector that actively reduces its environmental impact and puts human health above short-term profits. A textile product bearing the GOTs label must contain at least 70% certified organic fibres and a product bearing the GOTS "organic" label must contain at least 95% certified organic fibres. Organic fibres are natural fibres grown without synthetic pesticides (e.g. insecticides) or herbicides and GMOs (genetically modified organisms) according to the principles of organic farming, that is, a production process that preserves the health of ecosystems, soils and people.

What are AZO-free dyes?

Azo-free dyes are a type of dye that does not contain azo compounds. Azo compounds are synthetic chemicals traditionally used in the textile industry to produce bright and long-lasting colors. However, certain azo compounds are harmful to human health and the environment.

Azo-free dyes are an alternative to traditional dyes that contain azo compounds. These dyes are made from natural or organic materials such as plant extracts and do not contain any harmful chemicals or toxins. They are considered more environmentally friendly and safer for both the wearer and the planet.

By choosing products with azo-free dyes, you can ensure that your clothes are free from potentially harmful substances, while still enjoying a wide range of vibrant colors. It's a win for style, safety and sustainability!