About Us

We are the best and happiest organic children's clothing company, specializing in fun appliqués and timeless designs that can be worn again and again.

Rasinbow Dress, T-shirt, Shorts and Hoodie

Timeless quality

From baby bodysuits, bibs and knot hats to pajamas, dungarees and party dresses, every design is designed with functionality and comfort in mind. Whether it's colorful snaps, adjustable straps or super-soft, reversible fabric, they'll keep little ones happy and become your favorite outfit time and time again.

High-quality and fun children's clothing

Our organic clothing is highly recognizable: whether it's our signature stripes or the soft, fun character appliqués that tell a story for curious children - they put a smile on the faces of children and adults everywhere.

Rainbow Turtle Dress & Dungarees
Tiger & Elephant Applique T-shirts

Help save the planet and choose organic!

When you shop at Toby Tiger, you support ethical practices and do your part to protect our planet - and let your kids be kids in great, colorful clothes.

Are you sitting comfortably?.. Well, I will begin.

It all started when award-winning knitwear designer Zoe Mellor moved from London to Brighton.
Zoe had her first baby and the company Toby Tiger (named after her son) was born!



Zoe opened her first small shop in Brighton selling T-shirts with the early Toby Tiger print and appliqués for babies and children.
Zoe started selling to different retailers and coming up with new colorful designs.



Zoe's second baby was born and like all parents who like to move house after having a baby, she also moved Toby Tiger to the new, larger store on Gardner Street in Brighton - where we can still be found today!

After six months of construction, a leaky roof and a resident pigeon, the store was finally able to open.



Toby Tiger was in demand by small and larger shops and the brand grew. Zoe's love and commitment to using organic cotton in bright colors was born - there was no one else making colorful organic children's clothes... we were the first!

The store as a storage space for our products grew out of control, and the boxes moved into Zoe's kitchen, apartment, office and studio.



We moved our growing collection to our warehouse in Lancing. This beautiful new warehouse meant that the Toby Tiger offices had more space and that Zoe's house was no longer used as a warehouse, much to the delight of her family.

Zoe opened the German sister company in Berlin so that Toby Tiger can continue to be sold to our fabulous European stockists.



Toby Tiger's German warehouse and office opens. Zoe has moved to Berlin to set up our German office and warehouse, from where we are happy to sell to all our EU distributors!

Zoe lives mainly in Berlin and loves a good team chat with her small, brilliant Toby Tiger team in the UK, spreading the Toby Tiger spirit while the seagulls caw in the background....

And the Toby Tiger adventure continues...