Founded over 20 years ago by bestselling author and knitwear designer Zoe Mellor, we've been at the forefront of colourful, ethical and ecological children's clothing.
In 1998, Zoe realized there was a gap in the market for making children's clothing fun, practical and eco-friendly. Growing up in the Caribbean, Zoe was surrounded by bright colors and knew that organic didn't have to be beige and boring. So began the search for the best suppliers of organic cotton and eco-friendly dyes. A few months after the birth of Zoe's son Toby, Toby Tiger launched a collection of colorful and original slogan t-shirts.
Since that first slogan t-shirt, a whole range of Toby Tiger clothing has been available in our flagship store in Brighton and online here (where you'll also find a select range of beautiful, durable toys), as well as in retail stores around the world, from independent boutiques to the Tate Gallery in London.
Our organic clothing is instantly recognizable: whether it's our signature stripes or the soft, fun character appliqués that tell a story for little ones' curious imaginations. They are guaranteed to put a smile on the faces of children and adults everywhere. From baby bodies, bibs and knot hats to pajamas, dungarees and party dresses, every design is designed with functionality and comfort in mind. Whether it's colorful snaps, adjustable shoulder straps, or super-soft, reversible fabric, they'll keep little ones happy and become one of your favorite outfits time and time again.
Help save the planet, go organic
When you shop at Toby Tiger, you're supporting ethical practices and you're doing your part to protect the planet. While letting your kids be themselves in super fun, vibrant clothing. We hope you love the collection and that your kids will love it even more. If you have any questions, write us a message. We are happy to hear from them.